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Andrew Careaga's avatar

Good thoughts, Ron. What you’re describing is a variation of Goodhart’s Law: "When a measure becomes a target, it ceases to be a good measure.” I’m most familiar with how this plays out in higher education, especially with administrators obsessed with college rankings. Rankings like U.S. News & World Report are ostensibly a measurement tool, but moving up in the rankings has become a target or goal, even to the point where “moving up the rankings” becomes enshrined in strategic plans, and universities spend big bucks trying to climb the ranks.

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